Portfolio ’23-‘21
I’m Xue, a Designer based in LA + OC. I specialize in branding, web, interaction, and digital designs that successfully convey a brand’s message while prioritizing human-centered design. Below you will find work where I was the lead designer to oversee the projects from beginning to end.
Scroll to explore workReimagining the 2023 Newport Beach International Boat Show
Description
The Newport Beach International Boat Show is a prestigious nautical event in California, attracting boat enthusiasts, industry professionals, and exhibitors to experience the latest marine innovations.
Type
Branding, Art Direction
Year
2023
Unifying Transplace and Uber Freight While Maintaining Brand Consistency
Description
Uber Freight is an online freight brokerage service that links shippers and truckers to streamline the transportation of products.
Type
Web Design, UI, UX
Year
2022
Positioning JenaValve at the Forefront of the US Medtech Market
Description
JenaValve is a medical device company that develops and manufactures transcatheter aortic valve replacement systems for the treatment of aortic valve disease.
Type
Art Direction, Branding, Web Design, UI, UX
Year
2022-2023
Revitalizing the Digital Footprint of the Global Leader in Neurovascular Solutions
Description
Balt is an innovative medical device company that specializes in the development of minimally invasive neurovascular technologies.
Type
Art Direction, Branding, Web Design, UI, UX
Year
2022-2023
A User-Centric Website Redesign
Description
Clear Spring Health is a health insurance company that offers Medicare Advantage plans with a focus on providing affordable and comprehensive healthcare coverage to seniors.
Type
Art Direction, Branding, Web Design, UI, UX
Year
2022-2023
Reimagining the 2023 Newport Beach International Boat Show
Branding, Art Direction
The Newport Beach International Boat Show is a prestigious nautical event in California, attracting boat enthusiasts, industry professionals, and exhibitors to experience the latest marine innovations.
2023
Unifying Transplace and Uber Freight While Maintaining Brand Consistency
Web Design, UI, UX
Uber Freight is an online freight brokerage service that links shippers and truckers to streamline the transportation of products.
2022
Positioning JenaValve at the Forefront of the US Medtech Market
Art Direction, Branding, Web Design, UI, UX
JenaValve is a medical device company that develops and manufactures transcatheter aortic valve replacement systems for the treatment of aortic valve disease.
2022-2023
Revitalizing the Digital Footprint of the Global Leader in Neurovascular Solutions
Art Direction, Branding, Web Design, UI, UX
Balt is an innovative medical device company that specializes in the development of minimally invasive neurovascular technologies.
2022-2023
A User-Centric Website Redesign
Art Direction, Branding, Web Design, UI, UX
Clear Spring Health is a health insurance company that offers Medicare Advantage plans with a focus on providing affordable and comprehensive healthcare coverage to seniors.
2022-2023
Hello! I’m Xue, a Designer from Los Angeles. I work closely with companies to design creative solutions and strategies that effectively communicate their message to their target audience. I am passionate about developing visually appealing and user-friendly interfaces for digital products, ensuring that users can easily navigate and interact with them effectively.
Although being a Designer is my full time job, when I am not helping companies elevate their presence in the digital space, you can find me:
* being transported into the realm of fantasy novels (booktok def created this obession)
* drawing and painting (playground page coming soon)
* scrolling thru TikTok for hours (TikTok is an amazing platform with creators who share their design tools to help advance my own creative process)